Expect more endorsement opportunities to come as the personable and talented Li Na continues to charm the tennis world. SpiderTech makes the kind of kinesiology tape (also known as elastic therapeutic tape) seen on Li’s knee in the picture above. According to Wikipedia:
The tape is used in therapy to relax overused muscles and in rehabilitation to facilitate underused muscles. Advocates claim that the wave pattern found on the tape’s adhesive has a lifting effect on the skin which can reduce swelling and inflammation by improving circulation and reduce pain by taking pressure off pain receptors. The elastic properties can also be utilized in a mechanical fashion to limit or encourage a specific motion at a joint.