2013 BNP Paribas Open (Indian Wells) All Access; WTA Launches 40-Love Campaign

Maria Sharapova (click to enlarge)

Whew…haven’t posted for a while. Not because of disappointment with Ariya Jutanugarn not winning in Thailand, just swamped with work from my real job. Anyway, getting back to tennis and the LPGA, let me start up again with the ladies of the WTA at the 2013 BNP Paribas Open at Indian Wells. The WTA tends to do various marketing campaigns each year (for example, the “Strong Is Beautiful” campaign) to promote both the organization and its players. This year I am very pleased to see the “40-Love” campaign, using a tennis score to celebrate the 40th anniversary of the WTA. Of course, women have been playing tennis at high levels long before that, but it was really the WTA that has evolved to arguably make tennis the most visible and lucrative sport for female athletes as a whole. In a recent Forbes list of the top 10 women athletes in the world based on pay, 7 of the 10 were tennis players, led by Maria Sharapova, estimated to earn around 27.1 million dollars, Li Na, estimated to earn 18.4 million dollars and Serena Williams, estimated to earn 16.3 million dollars. Forbes made those calculations based on a 12 month period between July 2011 and July 2012. Here’s to another great 40 years of the WTA promoting women’s tennis!

Here are a few more pics of Masha from the 40-Love shoot plus some pics from pre-tournament Indian Wells events.



promoting Sugarpova at La Quinta resort

at All-Access Hour







One thought on “2013 BNP Paribas Open (Indian Wells) All Access; WTA Launches 40-Love Campaign

  1. Pingback: Wta 2013 - Page 4 - LPGA Tour Forum

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